EmpireCovers is growing at a rapid pace. The success of the nation’s best car cover company isn’t going unnoticed. SmartCEO Philadelphia recognized Jake Goldblum, Founder and CEO of EmpireCovers, as one of the best CEOs in the area. In the November 2013 Edition, Goldblum discusses the advantages and obstacles in the eCommerce industry.
Goldblum believes that utilizing Google Analytics (and analytics in general) is a huge advantage in eCommerce. The EmpireCovers team loves online marketing because the metrics are so much better than its traditional counterpart. Not all online marketing is created equal. He also discusses the lack of ROI on social media. Check out his full excerpt on the right.
EmpireCovers has specialized in high-quality protective vehicle covers since 2004. The work ethic of Goldblum and his team has grown EmpireCovers to be the number one car cover company in the United States.